2009) and other scientific information in general ( Wilson 2008), the public's ability to distinguish the truthful and fictitious aspects of these stereotypes is important because these stereotypes often limit the level of trust established between female weathercasters and viewers ( Brann and Himes 2010), a trust necessary to ensure a public response to dangerous weather situations ( Sherman-Morris 2005).įor this study, a list of films and television episodes featuring TV meteorologists with a focus on women weathercasters has been compiled, based largely on Ruggles's piece entitled “Weathercasters on film” ( Ruggles 2002) as well as Potter's “He's not a weatherman… but he plays one on TV” ( Potter 2008). public to receive weather forecasts ( O'Malley 1999 Smith 2000 Lazo et al. 2012), which is best seen and often exaggerated in cinematic films and television shows however, because local TV stations are the most common source used by the U.S. The publically perceived incapacity of women to understand science fuels this stereotype ( Flicker 2003 National Academy of Sciences 2006 Brann and Himes 2010 Henson 2010 Moss-Racusin et al. 2013 Smith and Cook 2008) and intelligence ( National Academy of Sciences 2006), stemming from the “weather girl” stereotype developed in the 1950s ( Henson 2010 Malone 2011). Women currently in the broadcasting meteorology field have dealt with-and continue to deal with-even more restrictive stereotypes based on the public's perception of their physical appearance ( Smith et al. The field of broadcast meteorology is plagued by deep-set stereotypes of little work/big reward, fusing forecast with the forecaster and resorting to desperate attention-grabbing stunts for ratings. This study evaluates the historical representation of women weathercasters in several films and television episodes. The study found that these films and episodes actually serve to diminish the role of female weathercasters by reducing them to nothing more than a weather girl. This study will evaluate the origin of the weather girl stereotype associated with female broadcast meteorologists throughout history and use this information to further understand the representation of women weathercasters in several films and television episodes, in order to determine if the weather girl stereotype is further perpetrated in popular cultural media. This sexist stereotype is best seen and often exaggerated in cinematic films and television shows however, the public's ability to distinguish the truthful and fictitious aspects of these stereotypes is important because these stereotypes limit the level of trust established between female weathercasters and viewers while consequently impeding the public response to dangerous weather situations. Women currently in the broadcasting meteorology field have dealt with-and continue to deal with-restrictive stereotypes based on the public's perception of their physical appearance and intelligence, largely stemming from the “weather girl” stereotype developed in the 1950s.
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